Victoria Seniors Festival

The Victorian Seniors Festival is an annual, month-long celebration held each October across Victoria, honouring older Victorians through thousands of free and low-cost community events. Working closely with the festival team, F+N has shaped a vibrant visual campaign centred on positive ageing and genuine community representation.

In collaboration with Australian photographer Mia Mala McDonald since 2023, F+N has produced portrait-led campaigns featuring inspirational Victorians as festival ambassadors from across the state. These images form the heart of a flexible visual system that rolls out across advertising, digital platforms, state-wide program guides, and regional promotional toolkits.