Back to Back Theatre Company

This innovative Australian theatre company needed a new identity and website to represent them on a global stage. We worked closely with Back to Back to produce a comprehensive identity system that utilises bold typography and a stripped back design to allow Jeff Busby’s stunning photography of the company’s performances to shine through.

The website redesign also encompassed a complete rebuild of the company’s outdated Content Management System, so that in-house staff can now update the site with ease. The Back to Back rebrand was very well received, and the website has been recognised by Communication Arts for its exemplary design.