Forde + Nicol is a design and digital development studio located on the lands of the Wurundjeri and Boonwurrung people of the Kulin nation. We acknowledge that sovereignty was never ceded and pay our respects to Elders past and present, and extend this respect to other Aboriginal & Torres Strait Islander Australians.
At the heart of our process is a commitment to simple, smart and engaging design solutions. We work closely with our clients to craft enduring design outcomes that exceed their expectations.
Forde + Nicol is directed by Dominic Forde and Jonathan Nicol. Our work has been recognised by AGDA, Tokyo Type Directors Club, Create awards and featured in numerous industry publications and books.
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This publication was produced in association with an exhibition by artist Patrick Pound at the Adam Art Gallery, New Zealand in 2016. We’ve produced a number of publications for Patrick Pound over the years and it’s always a pleasure translating the rich visual material he supplies us with into publication format.
Pound has had a long-term engagement with the work of Walker Evans, a pioneer of modern photography. The text and the work in the publication explain Pound’s process and explore intersections between his work and the work of Evans.
Working with found images and readymade printed material Pound organised his material in sequences across the gallery walls. We also wanted the publication to reflect the way he organises images into categories and how this often creates unexpected juxtapositions.
We separated the text and discussion of the Walker Evans work from Pat’s exhibition work using a change in format. The smaller format and cover typography reference a publication by Walker Evans first published in 1938 for his influential MOMA exhibition titled American Photographs. Intersecting with this in the centre spread is a larger format section with full bleed images from Pound’s exhibition material.