Having designed the website and identity that helped launch Andy Murray’s landscape design business in 2017, it was great to be asked to refresh the site design recently. Andy had documented his landscape projects with some fantastic new photography and the main brief of the site design refresh was to showcase this.
In a competitive market it is important to be easily recognised and remembered, humour is a useful tool that can assist memory recall. The copy we developed for Andy’s business cards made light of the fact he shares the same name as a world famous tennis star with a long list of accolades. In contrast to the light hearted copy the production of the cards was very sophisticated and restrained. Tactile stocks duplexed together with a blind embossed monogram detail created an unforgettable impression on prospect clients.