Boroondara Arts 2023

In 2023 Boroondara Arts required a campaign and identity that could be varied and applied accross two seasons. The Woi-wurrung word ‘Boroondara’  means ‘Where the ground is thickly shaded’. and this has informed the brief for the visual identity development. We used a torn paper illustration technique to create two graphic images to be applied to the two program covers. A flowering gumnut is used to represent the first half of the year followed by an image of a growing gumnut for the second half. The identity was applied to posters, programs and digital screens for the year.